The National Public Relations Officer of the Nigeria Customs Service (NCS), Deputy Comptroller Abdullahi Aliyu Maiwada, has highlighted the growing importance of Artificial Intelligence (AI) in public relations practice, stressing that while technology enhances professional efficiency, it should not replace human judgement.
Maiwada made this observation while reflecting on his participation at the just-concluded NECCIPR Roundtable 2026, held on Friday, October 30, in Lagos, with the theme, “Algorithm Influence & Public Relations.”
He described AI as a double-edged sword, noting that although it has become central to the activities of public relations professionals, it should remain a supportive tool rather than the ultimate decision-maker.
According to him, AI makes professional responsibilities easier and more efficient, but human judgement, critical thinking and decision-making must remain central to effective public relations practice.
Maiwada also commended the convener, Dr Nkechi Ali-Balogun, for her vision of ensuring that public relations professionals go beyond message management to actively lead national discourse.
The roundtable featured keynote addresses by the President and Chairman of the Governing Council of the Nigerian Institute of Public Relations (NIPR), Ike Neliaku, and former Minister of Education, Dr Obiageli Ezekwesili, alongside other invited dignitaries.
The gathering provided an opportunity for industry stakeholders to examine the growing influence of algorithms and artificial intelligence on public communication, while reinforcing the importance of credible information, professional ethics and responsible communication in an evolving digital environment.
