The West African premier financial institution and financial inclusion services provider FirstBank has announced the commencement of its 2024 Corporate Responsibility and Sustainability (CR&S) Week, scheduled for between August 19 and August 24, 2024.
This year’s edition aims to reinforce the bank’s positive outcomes of sowing seeds of kindness by empowering the lives of communities and minimizing the environmental impact, while advancing the Bank’s contribution to the Sustainable Development Goals (SDGs).
The CR&S Week is dedicated to offering opportunities for employees of the FirstBank Group (FirstBank Nigeria, FirstBank UK, FirstBank Gambia, FirstBank Sierra-Leone, FirstBank DRC, FirstBank Guinea, FirstBank Ghana, FBNBank Senegal; First Pension and First Nominees) to give their time and resources to defined causes in line with the Bank’s CR&S strategic approach.
Now in its eighth year, the FirstBank Corporate Responsibility and Sustainability Week is reserved by the Bank for the demonstration of kindness being a fundamental philosophy of the Bank, as the Bank and its employees “Start Performing Acts of Random Kindness” (SPARK) the value-based initiative in alignment with the ethos of compassion, civility and charity.
During the 2023 CR&S Week, no fewer than eight countries participated with over 80 charities, Non Governmental Organizations (NGOs) and 30,000 lives impacted.
The 2024 CR&S is envisioned to be an eventful week of impact, sowing the seed of kindness through its tree planting, women empowerment, visitation for charity and kind comment initiatives and activities.
Group Head, Marketing & Corporate Communications FirstBank, Folake Ani-Mumuney explained that the bank will plant 30,000 trees across the country in furtherance of its commitment to plant 50,000 trees by 2025 in partnership with the Nigeria Conservation Foundation (NCF).
The bank will support Jigawa and Plateau states by driving awareness, performing surgeries, and providing post-care kits for those living with Vesicovaginal Fistula (VVF).
During the week, FirstBank will also visit orphanage homes, Internally Displaced Persons (IDPs) camps and other charities across Nigeria, SSA markets and the United Kingdom to further show kindness and empower those at the bottom of the pyramid, while its staff members and management team will share kind comments throughout the week in promoting a culture of compassion and civility across the bank.
Woven into the fabric of the society since over 130 years and enabling success in their customers and communities, the initiatives epitomize FirstBank’s care for the environment and humanity, aligning with the Bank’s sustainability strategic pillars and support for the Green Recovery Nigeria
Commenting on the activities lined up for the week, Ani-Mumuney said: “At FirstBank, we remain committed to creating a positive impact in the lives of our customers and the communities we serve. Our 2024 CR&S Week is a testament to this dedication and we are excited to amplify our efforts in enabling the Giants in the lives of our communities and enhance sustainable development and community growth.
“As we celebrate the FirstBank’s Corporate Responsibility and Sustainability week, we invite all to embrace the spirit of kindness as we come together this special occasion to weave kindness into the fabric of our daily lives, leaving a lasting impact on one another.
