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Beauty West Africa Conference to Focus on Brand Building in Cosmetics Sector


The Beauty West Africa Conference is poised to provide beauty businesses with valuable insights into introducing and strengthening brands within Nigeria and the wider region.

Being part of the esteemed Beauty West Africa trade event, the conference will focus on a range of pertinent topics, encompassing entrepreneurship, leadership, sustainability, technological trends and regulatory advancements in the beauty industry.

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 The event, which will run from November 28 to 30, 2023 at the Landmark Events Centre, Victoria Island, Lagos, is now in its fifth edition and remains Africa’s most prominent beauty trade show. Covering all four halls at the exhibition centre, it hosts over 250 beauty, cosmetics and hair care companies, representing thousands of brands from across the globe.

 Anticipating over 5,000 visitors and participants in three days, the event has become a major hub for beauty professionals, enthusiasts and entrepreneurs in Nigeria and the African continent.

 Key to the conference’s appeal is its diverse agenda, designed to benefit both domestic talent and businesses seeking international expansion through imports or exports. A focal point of discussion will revolve around communication strategies for successful brand building.

 Participants will also delve into sustainability practices within the Nigerian beauty industry, explore transformative technological trends, and brainstorm ways to develop a regulatory framework that supports beauty businesses and industry professionals.

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 Eryca Freemantle, Global Beauty Strategist and Founder of the E.A.T.O.W Make-up club in the United Kingdom (UK), will serve as the International Guest Speaker on the first day of the conference. She will deliver an address with the theme: The Artistry and Business of Make-up: Illuminating the Intelligent Path to Beauty across Continents.

 The conference’s program was meticulously crafted by beauty expert and communications strategist Ezinne Alfa, the Founder of Beauty in Lagos (BiL).

 Expressing her vision for the event, she said: “Over the past few years, our event has gained a reputation for bringing together industry leaders, innovators and experts to discuss critical topics shaping the beauty industry.

 “As the official conference partner, BiL aims to make this year’s conference a truly remarkable experience for our attendees, by curating a schedule that not only showcases the latest trends and innovations in the beauty industry but also provides valuable insights and perspectives from thought-leaders.”

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The National Agency for Food, Drug Administration and Control (NAFDAC) is expected to deliver a keynote address.

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 Joining the roster of notable speakers are Medical Aesthetician and Founder, Hello Perfect Aesthetic and Laser Clinic, Onyeka Ugwu; Chief Executive Officer (CEO) of Glam Brand Agency, Bola Balogun; Founder and Managing Director of ORIKI Group, Joycee Awosika, as well as Founder of The Makeup Fair Series, Omolola Faleye and Broadcast Media Professional, Olamide Akintobi.



Joshua Okoria

Joshua Okoria is a Lagos based multi-skilled journalist covering the maritime industry. His ICT and graphic design skills makes him a resourceful person in any modern newsroom. He read mass communication at the Olabisi Onabanjo University and has sharpened his knowledge in media practice from several other short courses. 07030562600, hubitokoria@gmail.com

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